ECI Software Solutions

Working as Director of Brand & MarCom, Charmayne conducted a soup-to-nuts brand overhaul for this global $250M+ software company while ensuring minimum disruption to internal operations, and a continuation of brand equity in the marketplace. This included redesigning the outdated logo, corporate identity and style guide, formatting dozens of templates, directing the redesign of 100s of pieces of content, and devising a system for integrating acquired brands into the main brand. Recognized with a bronze Stevie® for Rebrand Renovation of the Year, 2020.