Tired of DIY graphics?
Solid brand takes solid skills.
I get it. Nowadays, we have tools like Canva and countless DIY videos that make it easier to create. But, like most things in life, just because we can do it, doesn’t always mean we should. For your business to become THE choice in a sea of choices takes research, acumen, effort, and time. Having a pro create a unified brand experience will help folks remember you, trust you, and want to do business with you. It’ll help you shine against the competition, and it’ll free you up to concentrate on the stuff you shine at, like running your business.
Branding
Specializing in branding and rebranding mid to large B2Bs.
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Research to determine where the brand fits in the marketplace which involves interviewing key stakeholders in your company and a handful of customers; audit to determine the type and number of assets we’ll need to flip to the new brand; architecture i.e. how your company presents itself e.g., one main logo or many, etc.
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Positioning includes foundational messaging such as mission, vision, tagline, brand promise, etc. This is also where we establish tone of voice
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Logo design and production in all formats + letterhead (print and digital), business cards, envelope, email signatures, LinkedIn personal banners, etc.
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Logos, fonts, color palette, all graphic elements, all defined copy standards, and any additional guidelines associated with your brand.
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Design easy-to-use editable Word and PPT templates + Adobe templates for marketing materials, e.g. sell sheets, case studies, etc.
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Direct and design website overhaul working with internal or freelance web/UX designers, content writers, and web developers.
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Foundational materials/templates for all channels including profile logos and banners per channel, as well as social media templates suited for a variety of posts.
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Establish and oversee project plan for content and asset redesign - documentation, marketing materials, tradeshow booths, videos, emails, ad campaigns, landing pages, etc.
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Design and produce new tradeshow booth assets in accordance with the new brand, and create a plan for rollout.
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Review and oversee revision of videos with old branding (as it makes sense to redo), working with ih-house or freelance video editors.
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Direct internal and external communications (customer emails, PR, employee training) to announce the brand. Develop strategy for ongoing brand awareness.
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Company needs differ. I am versed at rebranding larger companies, in all facets, so let’s talk. I’ll develop a specific proposal catered to your needs and goals.
Creative Services
Full service marketing and publishing design and illustration.
Content Creation
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Digital includes: eBooks, infographics, case studies, sell sheets, white papers, etc.
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Print includes: brochures, catalogs, annual reports, magazine ads, posters, signage, direct mailers, etc.
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Designing and writing memorable and cohesive PPC, display, social ads and conversion optimized landing pages to drive traffic and secure leads.
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Templates + corporate, sales pitch decks, etc.
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I work directly with tradeshow teams and vendors to design graphics for multiple sized and configured tradeshow booths to draw in the most amount of traffic + promotional giveaways, and all associated marketing assets.
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Includes writing and editing scripts, developing storyboards, and working closely with video editors to create a variety of videos (solution, industry, commercials, etc.). Also, I can make quick videos using platforms like Canva, Crello and Lumen5 designed to capture attention in the digital space.
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Nowadays, folks rely on stock photography, but if you want a unique brand, photoshoots are the way to go, which is why I add it to the content creation section. In my career, I’ve coordinated and directed countless photoshoots, which involves a variety of steps such as hiring appropriate photographers, model casting, location scouting, styling, permits, security, catering, etc.
Website Design
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Designing and building content within a theme developed by WordPress, SquareSpace, WIX, Weekly, etc.
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Designing files in Adobe XD and directing web developers to code according to design parameters
Illustration
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I use Illustrator to craft stylized scenes that fit your narrative. I understand this well having been an Art Director for multiple magazines.
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Nothing is more satisfying for both of us than crafting a unique piece of art that can be used for fabric, wallpaper, or, even, coloring books.